ByFusion Taps Former YETI Executive as Chief Revenue Officer

LOS ANGELES–()| January 18, 2023

Executive to lead commercial business at top ranked plastic diversion startup

Former YETI Vice President of Business Development Vaughan Stanford joins the ByFusion team as Chief Revenue Officer to help drive commercial growth and keep pace with the increasing demand for innovative solutions that combat the plastic waste crisis and promote circularity.

Mr. Stanford joins the ByFusion team after two decades of experience successfully launching both enterprise solutions and consumer-facing products through the building of partnerships and innovative product development.  As the founder of YETI Custom Shop,  YETI’s only acquisition to date, Mr. Stanford was responsible for establishing and growing YETI’s customization and direct corporate sales business.  Before that, Mr. Stanford was part of the founding team at Cisco Systems responsible for incubating, productizing, and launching Cisco’s Hosted Collaboration Solution (HCS), which at the time of his departure, had grown into a $500M a year business.  His ability to launch innovative products, deliver results, and desire to make an impact on the global plastic waste problem led him to join the ByFusion team.

“Vaughan has demonstrated his ability to launch new, innovative, out-of-the-box solutions and services to address a wide range of complex industry challenges,” said Heidi Kujawa, CEO of ByFusion. “His leadership, expertise, and values align with our mission. He will help us scale faster to meet the rising demand for our platform and products. We’re so thrilled to have him on the team.”

“The innovation and thought leadership that Heidi and team have brought to the global challenge of unrecyclable plastics is a total game changer,” said Mr. Stanford.  “ByFusion’s ability to take plastics that traditionally would be discarded into a landfill or incinerated and turn them into structurally sound building materials is incredibly exciting.  I truly am honored to be a part of such a forward-thinking organization.” 

About ByFusion

ByFusion®, a certified B Corporation founded in 2017 in Los Angeles, CA., is a sustainability innovator committed to protecting the environment and reshaping the future of plastic waste while establishing a circular economy. ByFusion’s proprietary process repurposes all types of plastic waste, including marine debris, into a construction-grade, reusable material called ByBlock®. ByFusion’s platform produces the first-ever building block made from non-recyclable plastic, enabling communities, corporations, and governments to realize a cleaner world while creating jobs, improving infrastructure, and revitalizing neighborhoods everywhere. For more information, visit ByFusion or follow Social Media @ByFusion. Want to help clean up the ocean? You can support our Cleanup Campaign through ByFusion Unity, a registered 501(c)(3), at ByFusion Unity.